Their free-of-charge operation is of course enticing to users, but “behind the scenes” they depend on an advertising-backed enterprise mannequin. For that to work, customers ought to ideally keep connected 24/7 so as to feed the evermore-sophisticated micro-targeting algorithms. Such addictive behaviour and the increasing manipulation facilitated by it aren’t within the users’ curiosity. Nor are echo chambers, hate speech, and the tampering with democratic elections in the curiosity of our societies. The app has a fluidic and simply navigable interface and uses hi-end technology that runs deep, proper from the property itemizing to guide technology, transactions to post-sales client management.

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