However, few studies try to separate and look at the function played by local foods within tourists’ total experience when claiming the benefits that local foods can convey to a destination. Using Mainland China because the working example, this examine goals to judge the potential for locations to make use of local food as a sustainable advertising tool. This is achieved via analyzing how local food, as part of the tourist experience, can contribute to vacationers’ vacation spot loyalty. This examine proposes a structural mannequin addressing the potential relationships between vacationer food-associated behaviours (tourists’ food-related motivation, data search, meals involvement, and meals satisfaction) and destination loyalty amongst home tourists in China. Useable knowledge was collected from 1353 respondents at eight destinations in China, this was screened and analysed with SPSS 21 and partial least squares-structural equation modelling.
Asian markets marched ahead final week, with the MSCI …