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However, few research try to separate and examine the role performed by native meals within vacationers’ general expertise when claiming the advantages that local meals can bring to a vacation spot. Using Mainland China as the case in point, this research aims to evaluate the potential for locations to make use of local food as a sustainable advertising software. This is achieved by way of examining how native meals, as a part of the vacationer experience, can contribute to vacationers’ vacation spot loyalty. This research proposes a structural model addressing the potential relationships between vacationer food-associated behaviours (vacationers’ food-associated motivation, info search, food involvement, …