Minor Hotels enters Uzbekistan with new hotel
Minor Hotels enters Uzbekistan with new 151-room hotel, its first venture into Central Asia, in a franchise deal with EASYRENT PE.
A franchise deal has been finalized between Minor Hotels and EASYRENT PE for the upcoming NH Hotel Tashkent, a 151-room property. This partnership represents the hospitality company’s first venture into Uzbekistan and its initial foray into Central Asia. The facility, currently being renovated and rebranded under NH Hotels & Resorts, is set to welcome guests in early 2027.
The official agreement was cemented during a ceremony in Tashkent, where representatives from Minor Hotels met with the Republic’s Deputy Tourism Committee Chairman and other regional stakeholders. Once completed, the hotel will offer 151 accommodations, featuring standard twin and double rooms alongside deluxe options and family suites. Guests will also find an all-day dining venue, fitness center, and meeting space designed to serve both corporate and vacation travelers.
Situated just a ten-minute drive from the airport, the hotel provides convenient access to Tashkent’s business hubs, cultural landmarks, and key event spaces, including the UzExpo Center and Palace of International Forums. Its prime location makes it particularly attractive for attendees of meetings, incentives, conferences, and exhibitions (MICE).
Gonzalo Aguilar, CEO of Minor Hotels Europe & Americas, commented, “Entering Uzbekistan through its dynamic capital marks the first step in our expansion in Central Asia and reflects the role of franchising in bringing our brands to new markets. We are delighted to introduce NH Hotels & Resorts to Tashkent, bringing the brand’s trusted, contemporary hospitality experience to business and leisure travelers. We thank EASYRENT PE for placing its trust in Minor Hotels.”
Under the terms of the franchise, the property will leverage Minor Hotels’ global distribution channels, sales platforms, and operational support while maintaining local ownership. Additionally, the hotel will integrate into Minor DISCOVERY, the company’s loyalty program with over 38 million participants worldwide.
The partnership aligns with Minor Hotels’ growth strategy, which emphasizes franchising as a way to expand its footprint without heavy asset investment. With this development, the group is establishing a foothold in Central Asia, a region identified for future opportunities. Currently, Minor Hotels manages or develops more than 660 properties across 67 nations.
NH Hotels & Resorts, Minor Hotels’ premium brand, maintains a strong presence in Europe and the Americas while actively entering new markets in the Middle East, Asia, and Australasia. This Tashkent addition aims to enhance the city’s hospitality offerings by merging international standards with local insights, potentially drawing more visitors and delivering distinctive experiences.
